Privacy Policy Old

Last modified: September 19, 2019


Holly & Tanager, LLC (“Company” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy.

We have a simple approach to data protection and privacy, which can be summarized as follows:

  • You should know exactly what we do with your information. This privacy policy is designed to give you full transparency regarding our data privacy and protection practices. If there’s anything that’s not clear from this privacy policy, please feel free to contact us via email at 
  • You should have full control over your information. If you’d like your information removed from our records, please feel free to contact us via email at and we will remove it as soon as possible.

This policy describes the types of information we may collect from you or that you may provide when you visit the website (our “Website”) and our practices for collecting, using, maintaining, protecting and disclosing that information.  As used in this privacy policy, “Personal Data” means any information that can be used to individually identify a person, and may include, but is not limited to, name, email address, postal or other physical address, credit or debit card number, title, and other personally identifiable information.

If you reside in the European Union (“EU”), United Kingdom, Lichtenstein, Norway, Iceland or Switzerland, you may have additional rights with respect to your Personal Data, as further outlined below. These rights may include rights under the EU’s General Data Protection Regulation (“GDPR”), if you are a resident of the EU, United Kingdom, Lichtenstein, Norway or Iceland.

The Company will be the controller of your Personal Data that is provided, collected and/or processed pursuant to this privacy policy, except where otherwise expressly stated below. If you have any questions about whether any of foregoing applies to you, please contact us using the information set forth in the “Contact Us” section below.

Information Security

The Company maintains technical, administrative, and physical safeguards that are designed to prevent unauthorized access, use or disclosure of Personal Data we collect or store. We regularly monitor our systems for possible vulnerabilities and attacks. However, it is not possible to guarantee the security of information transmitted over the Internet. You use the website and provide us with information at your own discretion and risk.

For your convenience, information relating to our use of cookies and similar technologies is set out in a separate Cookies Policy. The Cookies Policy forms part of the privacy policy, and whenever we refer to the privacy policy, we are referring to the privacy policy incorporating the Cookies Policy.

This policy applies to information we collect:

On this Website.

In e-mail, text and other electronic messages between you and this Website.

It does not apply to information collected by:

us offline or through any other means, including on any other website operated by Company or any third party; or

any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this policy carefully to understand our policies and practices regarding your information and Personal Data and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 13

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any Personal Data to or on the Website. We do not knowingly collect Personal Data from children under 13. If you are under 13, do not use or provide any Personal Data or information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any Personal Data about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us via email at

Information and Personal Data We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

 that is Personal Data;

that is about you but individually does not identify you, such as gender, age, other demographic information, preferences, or activities; and/or

about your internet connection, the equipment you use to access our Website and usage details.

We collect this information:

Directly from you when you provide it to us.

Automatically as you navigate through the site. Personal Data collected automatically may include usage details, IP addresses and information collected through cookies, web beacons and other tracking technologies.

From third parties, for example, our business partners.

Information You Provide to Us. The information we collect on or through our Website may include:

Information and Personal Data that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, purchasing items, subscribing to content publications or other of our services, posting material, requesting support or requesting further services. We may also ask you for Personal Data or information when you enter a contest or promotion sponsored by us, and when you report a problem with our Website.

Records and copies of your correspondence (including e-mail addresses), if you contact us.

Your responses to surveys that we might ask you to complete for research purposes.

Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website; some or all of such financial information may be provided directly or indirectly to third party payment processors, in which case the information is governed by their own policies which may differ from these.

Your search queries on the Website.

You also may provide product reviews, comments and/or other information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions”). Your User Contributions are posted and transmitted to others at your own risk.

Information We Collect Through Automatic Data Collection Technologies. As you navigate through and interact with our Website, we may use automatic data collection technologies (as described in our Cookies Policy) to collect certain information about your equipment, browsing actions and patterns, including:

Details of your visits to our Website, including traffic data, your location, logs, pages you visit, date and time of your visit, your preferred language, and other communication data and the resources that you access and use on the Website.

Information about your computer and/or mobile device and internet connection, including your IP address, device screen size, device type, operating system and browser type.

Information and visual representations of how you click, tap, move your cursor, navigate across pages and scrolling behavior.

Information about your shopping cart and if you check out or abandon your cart.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).

The information we collect automatically is statistical data and may include Personal Data, or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties.

This helps us improve our Website and deliver a better and more personalized service, including by potentially enabling us to:

Estimate our audience size and usage patterns.

Store information about your preferences, allowing us to customize our Website according to your individual interests.

Speed up your searches.

Recognize you when you return to our Website.


In common with most websites, we use cookies and other standard Internet technologies to help us improve this website. We have included information about our use of cookies and similar technology in a separate Cookies Policy that forms part of this privacy policy. The Cookies Policy also includes information about how you can block or disable third party cookies and how to opt out of other similar technologies.

We have done our best to provide you with as much information as possible about our use of cookies and similar technology. If you choose to use this website without blocking or disabling these cookies or opting out of other technologies as described in our Cookies Policy, you will indicate your consent to our use of these technologies and to our use (in accordance with this privacy policy and our Cookies Policy) of any Personal Data that we collect using these technologies.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Data:

To present our Website and its contents to you.

To provide you with information, products or services that you request from us.

To fulfill any other purpose for which you provide it.

To provide you with notices about your orders and items for which you have shopped.

To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

To notify you about changes to our Website or any products or services we offer or provide though it.

To allow you to participate in interactive features on our Website.

In any other way we may describe when you provide the information.

For any other purpose with your consent.

Sharing of your information

We will not share your information with any third party, except as described in this privacy policy (including our Cookies Policy). There are circumstances where we may need to share some of the information we collect about you or which you provide to us.  These circumstances are as follows:

  • With your consent: We will disclose your information if you have explicitly agreed that we may do so. We will make this clear to you at the point at which we collect your information.
  • Service providers: We use certain reputable third parties, some of whom may be located outside of the European Economic Area, to provide us with certain specialized services related to this website. These third parties will have access to certain information about you, but only where this is necessary in order for those third parties to provide their services to us. Where we transfer Personal Data to these third parties, we ask and require these third parties to implement appropriate organizational and technical security measures to protect against unauthorized disclosure of personal data, and only to process personal data in accordance with our instructions and to the extent necessary to provide their services to us.
  • As aggregated data: We may aggregate your personal data with similar data relating to other users of this website in order to create statistical information regarding this website and its use, which we may then share with Service providers.
  • If required by law: We will disclose your information if we believe in good faith that we are permitted or required to do so by law, including in response to a court order, subpoena or other legal demand or request.
  • To protect our interests and our customers’ interests: We may disclose your information if we feel this is necessary in order to protect or defend our legitimate rights and interests, or those of our customers, employees, directors or shareholders, and/or to ensure the safety and security of this website and to prevent fraud.
  • In the context of a business transfer: We may transfer your information to any person or company that acquires all or substantially all of the assets or business of our Company, or on a merger of our business, or in the event of our insolvency.

Choice and Control

We do our best to give you as much choice as possible regarding the amount of information you provide to us, and the control you have over that information.

It is not necessary for you to provide us with any personal data in order to visit this website, although certain information will be collected automatically by virtue of your visit (as described above). However, if you do decide to provide information to the Company, you can control your information in the following ways.

Email preferences

You can unsubscribe from email newsletters and notifications (other than essential account notifications) at any time by clicking on the link at the end of each email.

You can contact us via email at to change the email address or telephone number that you may wish us to use to communicate with you.

Please note that this privacy policy does not apply to any third party sites or applications that may be linked to the website and we cannot control the activities of those sites or applications. You are advised to read the privacy policies of those sites before sharing your information with any third party sites or applications.

Customizing this website

You can opt out of the collection of your information when interacting with this website for purposes of customizing this website during future visits by checking using the anonymous browsing feature in your web browser.


Information on how to block or disable cookies is included in our Cookies Policy. Further information is available at

Exercising Your Rights

In some jurisdictions, including the EU/EEA, you may exercise any of the rights described in this section through by contacting us via  Please note that we may ask you to verify your identity before taking further action on your request.

  • Data Access and Portability

You may be entitled to request copies of your Personal Data held by us. You may also be entitled to request copies of Personal Data you have provided to us in machine-readable format.

  • Change or Correct Data

Where you cannot update data yourself through an account, you have the right to ask us to correct change, update or rectify your data.

  • Data Retention and Deletion

We generally retain data for as long as needed. However, specific retention times can vary based on context of the processing we perform and on our legal obligations.

You have the right to ask us to delete all or some of the personal data we hold about you.

We may need to retain some of your personal data even after you have asked us to delete it if reasonably necessary to comply with our legal obligations.

  • Objection to Processing

You may object to processing your Personal Data in some circumstances (in particular, where we don’t have to process the information to meet a contractual or other legal requirement, or where we are using the information for direct marketing).

If you object to such processing the Company will no longer process your Personal Data for these purposes unless we can demonstrate compelling legitimate grounds for such processing or such processing is required for the establishment, exercise or defense of legal claims or obligations.

Where your Personal Data is processed for direct marketing purposes, you may, under certain circumstances, ask the Company to cease processing your data for these direct marketing purposes.

  • Restriction of Processing

Under certain circumstances, you may have the right to limit the ways in which we use your Personal Data.

  • Withdrawing Consent

Where you provide consent to the processing of your Personal Data by the Company, you may withdraw your consent at any time by sending a communication to the Company via email at specifying the specific consent you are withdrawing. Please note that the withdrawal of your consent does not affect the lawfulness of any processing activities based on such consent before its withdrawal.

  • Lodging Complaints

You have the right to lodge complaints about the data processing activities carried out by the Company before a competent data protection authority.

Accessing and Correcting Your Information

You can review and change your Personal Data by logging into the Website and visiting your account profile page.

You may also send us an e-mail at to request access to, correct or delete any Personal Data that you have provided to us. We cannot delete your Personal Data except by also deleting your user account.

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our terms of use.

Changes and updates to this Privacy Policy

We may occasionally update this privacy policy, and when we do so, we will also revise the “Last Modified” date set out above. Any changes to our privacy policy will always be available here so that website visitors are always aware of what information we gather, and how we might use and share that information. Please be sure to check back here from time to time to ensure that you are aware of any changes to this privacy policy. Any material changes to this privacy policy will be communicated by posting a notice of the change on this website.


If you have questions or complaints about this privacy policy or our practices, or want to know what information we store about you, please contact us via or write to us at:

Holly & Tanager, LLC, 233 North Michigan Avenue Suite 1420 Chicago, IL 60601

Attention: Privacy Officer

Don’t want to give us your information?

If you decide that you do not want us to use your information in the manner described in the privacy policy (including our Cookies Policy), please do not use this website.